Digital Marketing
Sophisticated marketing automation systems for complex B2B sales cycles and account-based marketing.
The Problem We Solve
B2B companies face unique challenges in their digital marketing efforts:
- Long, complex sales cycles that require nurturing prospects through multiple touchpoints
- Multiple stakeholders involved in purchasing decisions, each with different priorities
- Difficulty in attributing marketing efforts to actual revenue generated
- Creating content that resonates with technical and non-technical decision-makers
- Ineffective lead qualification processes resulting in wasted sales efforts
Many B2B organizations struggle to connect their digital marketing activities to actual business outcomes, resulting in wasted budgets, misaligned team efforts, and missed revenue opportunities.
Our Approach
We develop comprehensive B2B digital marketing strategies that align with your revenue goals and sales processes:
Our Development Process:
- 1
Buyer Persona Development
We identify all stakeholders in your buying process, their pain points, objections, and information needs to create targeted content and campaigns.
- 2
Account-Based Marketing Strategy
We design targeted campaigns for high-value accounts using personalized content, multi-channel outreach, and coordinated sales enablement.
- 3
Content Marketing & Lead Magnets
We create authoritative content aligned with buyer journey stages, from awareness-building thought leadership to decision-facilitating case studies.
- 4
Marketing Automation & Lead Nurturing
We implement behavior-triggered email sequences, lead scoring, and marketing-sales handoff processes to nurture prospects through the funnel.
- 5
Analytics & Revenue Attribution
We build closed-loop reporting systems that track the entire customer journey, connecting marketing activities to pipeline creation and revenue.
Business Results
174%
Increase in qualified leads
38%
Reduction in cost per acquisition
45%
Shorter sales cycles
Our B2B digital marketing clients experience significant improvements in lead quality and conversion rates. By implementing strategic, data-driven campaigns that align with their sales processes, we help B2B companies reduce sales friction and accelerate revenue growth.
Example Implementation
Enterprise Software Account-Based Marketing Campaign
For an enterprise software provider, we designed and implemented a comprehensive ABM strategy targeting high-value manufacturing accounts:
- Identified 50 target accounts based on firmographic data and propensity-to-buy scoring
- Created custom research reports and benchmarking tools for each target industry vertical
- Developed personalized landing pages and content experiences for key accounts
- Implemented coordinated LinkedIn advertising, retargeting, and sales outreach sequences
- Built an executive webinar series co-hosted with industry analysts and existing customers